At its tenth edition, the iBGC is reinventing itself

In the opening session, Julian Birkinshaw, speaking in Bilbao for the first time, will break down the traditional barriers of business language

This year, the meeting, to be held on 16 November at the Bilbao Exhibition Centre, will focus on breaking down the objective and subjective barriers that make us always do things the same way, and try to search for valid and profitable solutions beyond each company's own operating sector.

Come and get cross-pollinated with good practice that may work for your organisation. Open your mind to suggestions from organisations of all shapes and sizes and exchange ideas with others working in your milieu who will be meeting in Bilbao.

Because pollination is to germination what ideas are to real-life implementation of innovation.

Julian Birkinshaw and Salvador López

Some management styles don’t work for today's business models, says Julian Birkinshaw, research director and co-founder, along with Gary Hamel, of the London Business School’s Management Lab, who will give the opening talk at the tenth conference.

Named by Management Today as one of six of the world's “Next Generation of Management Gurus”, he will be joined in the session by Salvador López, a born innovator and author of Rockvolución empresarial, who is returning to the iBGC with Birkinshaw to break down the traditional barriers of business language.